Tokyo-listed Metaplanet has quietly become one of the world’s biggest corporate Bitcoin holders. It owns 15,555 BTC today. Based on reports, its CEO Simon Gerovich wants to boost that to more than 210,000 BTC by 2027. That goal would put the firm’s stash at 1% of all Bitcoin that will ever exist. Racing To Build A Bitcoin Nest Egg According to Gerovich, the company started buying Bitcoin in 2024. At first, it was just a hedge against rising prices. Now it feels more like a sprint. On Monday, Metaplanet spent $237 million to add 2,204 BTC to its vault. At about $108,600 per coin, that purchase lifted its average price per BTC to roughly $99,985. Investors have taken notice. The share price is up 340% this year, even though the company still makes only modest revenue. Japanese microstrategy Metaplanet announced that its Bitcoin strategy has entered the second phase, planning to use BTC as collateral leverage to acquire cash flow businesses. Potential targets include Japanese digital banks, providing digital banking services that are better… — Wu Blockchain (@WuBlockchain) July 8, 2025 Plans To Turn Crypto Into Cash According to reports, Metaplanet has two phases for this strategy. Phase one is about accumulation. Phase two will use Bitcoin as collateral to borrow cash. That borrowed money would fund deals to buy profitable businesses. Gerovich has mentioned a digital bank in Japan as an example. He thinks the firm could offer better services than current banks provide. In April, big names such as Standard Chartered and OKX began pilot programs for crypto‑backed loans. Metaplanet hopes to follow their lead but on a larger scale. Sizing Up The Competition Metaplanet now ranks among the top five companies in Bitcoin holdings. For comparison, Strategy holds over 597,000 BTC and sports a $112 billion market cap. Metaplanet, by contrast, has a market value above $7 billion. Both companies believe that Bitcoin will outperform cash over the long haul. But Gerovich has ruled out convertible debt. He prefers issuing preferred shares. He doesn’t want to face arbitrary repayments tied to a shifting share price. Promises And Pitfalls Of A Bitcoin‑Powered Model Borrowing against Bitcoin carries risks. Banks usually put steep “haircuts” on collateral. If Bitcoin’s price slides, Metaplanet could face margin calls. Regulators in Japan have yet to fully embrace crypto‑backed lending. That uncertainty could slow down or even halt the plan. Then there is the challenge of integrating a digital bank. Metaplanet started as a hotel operator. Running a bank requires a very different skill set. Metaplanet’s gamble is bold. It offers a fresh twist on how companies can use Bitcoin. If all goes well, it could pioneer a new breed of corporate finance. If things go wrong, this Tokyo firm may struggle under the weight of its own ambition. Either way, its next moves will be watched closely by both crypto bulls and wary bankers. Featured image from Meta, chart from TradingView

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Metaplanet Enters ‘Bitcoin Gold Rush’ with Plans to Buy 210,000 BTC by 2027 Metaplanet, widely recognized as Japan’s leading Bitcoin treasury company, has announced its plans to become the world’s second largest corporate bitcoin holder by 2027, aiming to use its growing reserves to buy cash-generating businesses. “We think of it as a bitcoin gold rush,” said Metapanet CEO Simon Gerovich. “We need to accumulate as much bitcoin as we can… to get to a point where we’ve reached escape velocity and it just makes it very difficult for others to catch up.” Metaplanet, currently the world’s fifth largest corporate bitcoin holder, announced plans last month to aggressively grow its holdings from 15,555 to over 210,000 bitcoin by the end of 2027, an amount equal to roughly 1% of all bitcoin that will exist, valued at nearly $23 billion at today’s prices. Path to ₿210,000 updated pic.twitter.com/CUgVTIicJF— Simon Gerovich (@gerovich) July 7, 2025 “Then we have phase two…  when bitcoin, like securities or government bonds, can be deposited with banks and then they’ll provide very attractive financing against that asset,” Gerovich stated. “We’ll get cash that we can use to buy profitable businesses, cash-flowing businesses.” Gerovich, who was once a Goldman Sachs banker in Tokyo, has grown Metaplanet’s stock market capitalization to over ¥1 trillion ($7 billion). Its Tokyo-listed shares have surged more than 345% this year after the company shifted its focus in 2024 to operating as a bitcoin treasury firm. Metaplanet’s strategy follows the playbook of Michael Saylor’s Strategy which has turned into a bitcoin investment vehicle. Strategy holds 597,000 bitcoin and has reached a market valuation of $112 billion, far surpassing the current value of its holdings. If Metaplanet reaches its 210,000 bitcoin target, it would likely become the second largest corporate bitcoin holder behind Strategy. With only about 1 million bitcoin left to be mined out of the total 21 million, Gerovich expects, “four to six years is probably phase one in this Bitcoin accumulation phase, and then beyond that it becomes incrementally more difficult,” he said. Gerovich said he would “never” sell any bitcoin and plans to keep raising capital to buy more. He is open to issuing preferred shares but opposes using convertible debt. “I don’t want to have to pay back the money in three, four years’ time and have whether or not we need to repay be linked to an arbitrary share price,” he said. “I encourage people to short our stock if they don’t believe in the story,” Gerovich concluded. This post Metaplanet Enters ‘Bitcoin Gold Rush’ with Plans to Buy 210,000 BTC by 2027 first appeared on Bitcoin Magazine and is written by Oscar Zarraga Perez.

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Japan’s Metaplanet Acquires 1,234 More Bitcoin, Total Holdings Reach 12,345 BTC Metaplanet Inc., widely recognized as Japan’s leading Bitcoin treasury company, has announced today the acquisition of an additional 1,234 Bitcoin, bringing its total holdings to 12,345 BTC. The purchase was valued at ¥19.27 billion at an average price of ¥15.6 million per Bitcoin. Metaplanet has acquired 1,234 BTC for ~$132.7 million at ~$107,557 per bitcoin and has achieved BTC Yield of 315% YTD 2025. As of 6/26/2025, we hold 12,345 $BTC acquired for ~$1.20 billion at ~$97,036 per bitcoin. $MTPLF pic.twitter.com/vsnbCLGjZB— Simon Gerovich (@gerovich) June 26, 2025 This acquisition is part of the company’s newly launched “555 Million Plan,” a strategy targeting the accumulation of 210,000 BTC by the end of 2027, equivalent to 1% of Bitcoin’s total supply. The initiative replaces the earlier “21 Million Plan,” which had aimed for 21,000 BTC by 2026. BTC Yield, the company’s proprietary key performance indicator (KPI) tracking Bitcoin per fully diluted share, has continued to rise. It jumped from 41.7% in Q3 2024 to 112.2% quarter-to-date. This increase reflects a BTC Gain of 4,538 and a corresponding hypothetical BTC ¥ Gain of ¥71.2 billion, highlighting the effectiveness of the company’s capital allocation strategy. Capital markets activity has played a central role in funding these purchases. Since January 2025, Metaplanet has executed a series of zero-coupon, non-interest-bearing bond issuances, raising more than ¥90 billion and USD 121 million. All issuances have been redeemed early, using proceeds from stock acquisition rights exercised under the now fully completed “210 Million Plan.” “On June 25, 2025, the Company completed the early redemption and full repayment of the 16th, 17th, and 18th Series of zero-coupon, non-interest-bearing Ordinary Bonds issued to EVO FUND,” the company stated in the press release. As of June 26, 2025, Metaplanet has expanded its issued common shares to over 654.7 million. This growing share base reflects the company’s strategy of using equity financing to convert capital directly into Bitcoin, reinforcing its commitment to becoming a long-term institutional holder of Bitcoin. This post Japan’s Metaplanet Acquires 1,234 More Bitcoin, Total Holdings Reach 12,345 BTC first appeared on Bitcoin Magazine and is written by Oscar Zarraga Perez.