DDC Enterprise, a popular Asian food company known for its ready-made meals, has made the first BTC purchase as part of a bold plan to invest in cryptocurrency. The New York-listed company, also called DayDayCook, announced that it has bought 21 Bitcoin in exchange for over 254,000 Class A shares. The deal is confirmed at the value of about $2.28 million.
This marks the beginning of a larger strategy by DDC to use cryptocurrency as part of its corporate treasury. The company has set a goal to buy 5,000 Bitcoin by the middle of 2027. In the short term, it plans to own 500 BTC by the end of 2025.
DDC Chairwoman and CEO Norma Chu says this move is more than just an investment. She wants this digital currency to be a key part of the company’s financial system. “Today marks a pivotal moment in the company's evolution,” she said. Chu is the first female founder of a U.S.-listed company to lead a Bitcoin-only treasury plan.
She called this digital currency a “store of value” and a way to protect the DDC organisation’s money from global economic uncertainties. This approach depicts the organisation's long-term belief in crypto and its capability to strengthen the financial position of the company. The Bitcoin price is currently trading at $109,811.51, with an increase of 6.70% in the last 24 hours as per the CoinMarketCap.
Source: CoinMarketCap
Based on the reports, DDC held $23.6 million in cash and short-term investments as of the end of March 2025. The firm intends to use some of this fund as well as the stock to finance its purchase.
The new 21 BTC buying is just the first move. DDC announced it has plans to complete 2 more transactions within a few days to get another 79, acquiring a total of 100 BTC. This will finalize the first stage of its plan.
After the announcement DDC shares fell by 14.5%, but recovered in after-hours trading, gaining an increment of 2.43% to $3.79 per share.
Still, the management is confident that its crypto strategy will bring long-term value for investors.
DDC is not the only corporate turning to this crypto. In Sweden, health tech firm H100 AB Group recently announced there plan to buy BTC as well. The company raised $2.2 million (21 million SEK) to support its crypto purchases. The funding round was headed by Adam Back, a popular Bitcoin supporter and head of Blockstream.
The funds will be used through 0% interest convertible loans to help H100 build its Bitcoin reserve.
Another big corporate name which has always supported bitcoin acquisition are Michael Saylor’s Strategy, Japan’s Metaplanet, BlackRock, and Semler Scientific. Strategy’s latest purchase was on 19th of May of about 7390 coins total 576,230 coins. Semler Scientific has also bought 455 coins recently; total holdings went to 4264 BTC.
Increasing numbers of Asian businesses are coming around to the crypto. For example, China's Jiuzi Holdings, a EV retailer, is expected to buy over 1,000 BTC in the next year. Hong Kong, on the other hand, just approved the Stablecoin Bill, providing crypto companies with more legal certainty and greater interest throughout the region. Dubai recently hosted an exclusively focused crypto event called Token2049 Dubai.
Also read: Spur Protocol Daily Quiz Answer 26 May 2025: Earn Free Rewards
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